• Introduce the company. Include the company’s legal status. Describe the company itself, your staff’s experience, the management structure, and your objectives. Explain what makes your business different from the competition.
• Explain your market. List the products/services offered by the company. Describe your market, its location, and its size.
• Describe how you will manage your finances. State the source and amount of initial equity capital. Prepare a monthly operating budget for the initial years. Show the point at which you’ll break even using balance sheets and income statements. Outline how accounting affairs will be managed.
• Detail your day-to-day operations. Provide details regarding insurance coverage, lease/rent agreements, staff- and employment-related processes, and production processes.
• Restate your objectives & methods. State your objectives again, and reinforce your proposed methods.